I feel pretty positive after yesterday’s national development officers meeting. There are a lot of areas still needing attention, but some great individual things are being done around the country. I can see things generally moving the right way. And I can see the will is there amongst us… believe me we are all working hard. Just not coordinated enough yet for my liking!
I found the following things of particular interest.
1. Awards Scheme
After a specific request from the South Yorkshire development officer, the coaching team have been working on an Award Scheme from age 4 upwards.
The idea will emulate that used by British Gymnastics, and involve kids working to achieve certain ‘skill’ development starting from being able to roll a new age (foam) bowl without bouncing. At each stage badges and certificates will be awarded. It seems this will be trialled in certain areas this year with a view to national rollout in 2015.
I understand that the outline of the scheme will be shared with the #crowngreenbowls community for input.
If it happens, this is a great step forward. I hope this could be ready for North Midlands to use in 2015 and fully support it.
2. Club IDs
This year every #crowngreenbowls club will be allocated their own unique ID number, with a prefix identifying their county of primary affiliation.
This might not seem significant, but I view it as a first step towards a proper, centralised database of data about our sport. With this we can properly run and promote national campaigns for recruitment, coaching and more.
Don’t get me wrong the data is already around. But it’s very paper based (NR1 forms anyone?) and it’s only updated within leagues and counties, not nationally.
Get the data and give us access to it and we will make it sing!!!
3. Promo video
We were told that a promo video about #crowngreenbowls is to be made. A few hoops still need to be gone through, but it’s pretty much guaranteed. The positive thing is the language being used: ‘appealing to all’, ‘juniors to be featured’, ‘modern style’. Definitely no pensioners dancing to RnB please!!!
I think we’ll get to have an involvement to help steer it. Good!
I still have reservations about this not being part of a bigger, defined marketing strategy. But in the absence of that in the foreseeable future, I’ll take the video anyway. Lets get a great one made, get it shared online and in Social Media, and get some benefit!
In addition, there is going to be an improvement made concerning the way the national development officers’ work is reported. I hope this will be a website published report of activity. This will enable counties, clubs and bowlers to express their opinions on the activity so we can all help steer the future.
Finally, I got 2 items minuted at the end of the meeting. No actions taken, but they’re logged at least!
1. I believe there is a need for the BCGBA/development team to create a set of ‘best practice’ guides and design templates for their own use, and to help individual clubs. These should cover progression from a club starting out on a development journey, to those who already have established coaching and development in place. There are enough clubs, development officers and coaches with experience at different levels to achieve this. Knowledge is power!
2. There should be a national development officer role that sits on the BCGBA management committee. At present there is only a coordinator post which appears to be no more than admin and communication between officers. We need someone with bite to represent development on behalf of the officers group, and to help form and drive national initiatives, and access funding for them.
Onwards and Upwards!